Coffee Traveler / 台積電限定35週年星巴克紀念杯 Starbucks TSMC 35th Anniversary Cup

 June, 2022

身為全球晶圓代工龍頭的台積電，今年首度與台灣星巴克合作，推出公司成立35週年的紀念杯，予員工認購，並由公司福委會致贈予公司每位員工一個紀念杯。擁有「護國神山」之名的台積電於年初在公司內部發布推出限定紀念杯的消息，馬上在網路上引起熱議，由於取得紀念杯的管道有限，立即有台積電員工在網路上溢價販售預購單。台積電成立35週年的紀念杯終於在六月初分發給員工，接著將要開箱台積電於本月初發給員工的紀念杯，來一探究竟紀念杯的細節

TSMC, which is the world's largest chip maker, co-brands the commemorative cup with Starbucks Taiwan. The purpose of launching commemorative cup is to celebrate TSMC 35th anniversary. In this year early, TSMC publish commemorative cup news in the company including purchasing right for each employee and gift for everyone by welfare committee, meanwhile the news broke up on Taiwan social platform. Due to limited purchase resource, there are TSMC employees sell cups by overprice on online shopping platform. Finally, the cups are distributed for TSMC employees. Starbucks TSMC 35th Anniversary Cup will be introduced the appearance and detail  in this article.

在紀念杯的外包裝上，採用牛皮紙盒，並於上方列印白色的星巴克字樣標誌

The package of cup use the simple kraft papper box and print the white typeface of Starbucks on the top.

拆開紙盒後，可看見塑膠袋包裝的馬克杯及兩張紙卡

After unboxing, there are objects including a cup packed by plastic bag and two pieces of papers.

其中一張紙卡為星巴克致贈的中杯美式兌換卷

One of papers is free voucher of medium cup of americano.

 

另一張紙卡為台積電福委會給予員工的感謝字卡

Other paper is appreciated letter by TSMC Employee Welfare committee.

接著就來介紹一下台積電35週年紀念杯的外觀圖案。在外觀上，有一個銀白色的星巴克經典女神浮雕立體標誌，並以公司產品的晶圓與晶片中電路的圖案環繞於杯身上，而在內側杯緣有著英文大寫的台灣字樣

In this phase, the appearance will be introduced. The sliver emboss Siren logo on the front, furthermore the wafer pattern and circuit layout surround the cup body to feature the production of TSMC.  On the inside edge of cup, there is typeface of Taiwan to point out where TSMC comes from.

並以公司全名-台灣積體電路製造股份有限公司的英文縮寫環繞於杯身，在圖中杯身下方的t代表的是台灣

Company full name's small caps abbreviation around the cup body. TSMC is denoted that Taiwan Semiconductor Manufacturing Company. In this picture, 't' which is at the bottom means Taiwan.

接著是代表半導體的英文單字的s。於s字旁一條一條井然有序的線代表的是晶片電路。而右下角由多個方塊組成的圓盤為晶圓，其方塊則為晶圓上的晶片

Then, 's' which represents Semiconductor appear on the cup. Moreover, You can check pattern on the cup in detail. On the hand of tidy lines, they represent the circuit on the chip, on other hand of fan-shapes which are composed of many blocks, fan-shapes represent the wafers that cut out many chips.

再旋轉杯身，於上方可看見代表製造的m

'm' which means Manufacturing appear while rotating the cup.

最後回到原先的起點，於杯身上方可見代表公司的c

At last, the cup is rotated back to starting point. 'c' which appears on the top means Company.

這次的由台積電與星巴克共同推出的紀念杯，為台積電首次推出的官方聯名紀念商品，除了公司福委會致贈所有員工一個紀念杯外，也提拱予員工自行購買。由於購買管道有限，也形成許多員工購買數個馬克杯，於網路上溢價販售的另類商機

這次推出的紀念杯外觀以晶圓及晶片線路走線的圖案，環繞在杯身上，並在內側杯緣有著台灣的英文字體，凸顯其台積電的特色。較可惜的是在杯身上未有台積電公司的標誌及紀念公司成立35週年的相關字樣，在這紀念35週年的活動本意上，缺少了一些特點

不知道這是否是星巴克首次與企業合作推出聯名商品呢?如有任何的相關聯名商品及知識也歡迎在下方留言分享

This is first time that TSMC corporates with the other brand to launch the memento. Besides TSMC Employee Welfare Committee give everyone a cup for free, the employees also can buy addition mounts. There are many overprice pre-order action on online shopping platform because of limited way to get for the masses.

The appearance including wafer and circuit pattern features the TSMC production and importance in the world. In the meantime, 'TAIWAN' word on the inside edge of cup also reminds the place of origin. In the terms of lack, I consider that it is no TSMC logo and connected key word of 35th anniversary on the cup to weak the memorial value.  

Do you know the other special co-brand production of Starbucks. Please share with us below.

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